Ibiza & Social Media: The Stats Don’t Lie

Social Media and Ibiza
They say there’s no such thing as bad publicity or as Oscar Wilde once wrote “the only thing worse than being talked about is not being talked about”.

Social media is a great observatory and a study by the consultancy firm Siblaire (commissioned by Balearic TV station IB3) has revealed that the use of the word ‘Ibiza’ beats all of the other Balearic Islands when it comes to Twitter, Instagram and YouTube.

620,000 web messages were analysed between 15 December 2016 and 24 January 2017 revealing which Island is the most talked about online. The results were as follows:

45% Ibiza
42% Mallorca
7.5% Menorca
4.7% Formentera

The different languages used on these web messages also gives a clear indication of the differing dynamics of each of the Balearic Islands.

Mallorca: 37% Spanish 30% English 20% Catalan
Menorca: 47% Sp, 20% Eng 20%, Cat
Ibiza: 63.4% Eng, 26% Sp, 1.6% Cat
Formentera: 55.2% Sp, 25.7% Eng, 4.4% Cat

Unsurprisingly the main topics for Ibiza web chat were tourism, discotheques, music and fun as well as celebrities who come to the island, the events that take place and the best selling song ‘I took a pill in Ibiza’.

Consultants Sibilare explained that even though they thought Ibiza would be prominent it was still a surprise to see the overwhelming results. The firm added that most web chat is spontaneous so it’s a great way of observing what the public are talking about.

Ibiza accounts for 13% of the Balearic population whereas Mallorca accounts for 77%.

Source: Diario de Ibiza


NOTE: This is a localised survey but still an interesting insight into Ibiza’s relationship with social media. 

Ibiza Authorities Agree on Club Closing Times

Ibiza Town Mayor Rafa Ruiz (PSOE) and President of the Consell Vicent Torres (pic:Nou Diari)

Vicent Torres, President of ibiza’s Island Council, and the 5 mayors of the different municipalities  have come together to put in place an agreement on the closing times for clubs and music bars across the island that will come into force before next summer. 

Big Clubs such as Amnesia, Privilege, Pacha, DC10, Space and Sankeys will now have to be closed by 6.30am whilst music bars (known locally as cafe concierto’s) must be closed by 5am. 

The new local laws will have wide ranging effects not least in Ibiza Town where music bars have historically stayed open until 6.30am. There will be no real change in San Antonio which has  already operated under a 5am licence for music bars (AND cafe concierto’s) over the last 2 summers.

It was also announced that if any establishments willingly break the law then the authorities “will impose sanctions that are commensurate with the offence committed, especially repeat offenders”. This last comment  from Torres was aimed squarely at Amnesia which closed late over the past summer on no fewer than 15 occasions including a massive 7 hours late for their closing party. Torres went on to say that closure orders could be imposed. 

This agreement will not be received too well by the nocturnal business people of the island who feel they have been squeezed over the last few years plus it will be a blow to Ibiza’s reputation as a party island especially with other destinations knocking on the door.  However some residents and other pressure groups will be relieved that there has been stricter rules bought in to minimise noise and traffic. 

Only time will tell whether these new laws will be strongly enforced but in the meantime the mud slinging still hasn’t stopped with clubs and beach clubs consistently accusing each other of illegalities. As always it’s never dull on the white isle. 

Source: Diario de Ibiza, Nou Diari, El Periodico

Ibiza Town Tube Map

  

IBIZA TOWN TUBE MAP
 
Notes

Eivissa Line – open all year, good connections to other areas.

Bling Line – expect delays during peak periods, fluid price structure in August. Lio stop open to selected cardholders only. Beware of wannabe’s, freeloaders and hangers-on during peak times. 24 hour service available Jun-Sep but limited service Oct-May.

San Jordi Line – expect delays on Saturday afternoons  

Dalt Vila Line – special rates for LGBT, beware of pickpockets during peak periods. Lots of hard hat areas. 

Airport Express – (sponsored by Ryanair) severely reduced service November to March, airport approach prone to flooding at certain times. Beware of speeding Taxi’s. 

Talamanca Line – summer service only, 4×4 cars obligatory during school term.

Ibiza Weekend Offender: The Changing Face of Tourism

As the sun finally sets on another busy August, Ibiza now has only 8 more weeks of ‘summer’ tourism until it’s time to batten down the hatches, count the pennies and relax as international tourism goes into standby mode for almost 5 months.

While the blue chip businesses have reported record numbers, others are talking of a steep decline in takings. There appears to be a big swing in fortunes which has taken many by surprise but times are changing and not least the profile of the ‘tourists’ that now grace the white isle.

Ever since the ‘low cost’ carriers began flying into Ibiza nearly 15 years ago the type of tourist has been gradually changing and now the cycle is almost complete.  The traditional 7, 10 and 14 night family package holiday is now exclusively reserved for school holidays – 1 week in May/1 week in October/6 weeks in August – so out of the 26 week ‘summer’ season there are 18 weeks where families with kids don’t come into the equation. For June, July and September Ibiza still relies on it’s traditional 18-35 market and then a slightly more mature market in May and October.

All this has given rise to the Ibiza Weekend Offender – those who are cash rich but time poor, those who pack 7 days of action into a 3 or 4 night stay, those who view a weekend in Ibiza in the same way they view a festival, those who don’t come on holiday but have a ‘weekend away’ so only need hand luggage and most importantly those who spend the same amount of money in 3 days as they would in 7.

The official government figures back this up, the average stay in Ibiza for 2015 is as follows:

Jul:  5.45 nights per person
Jun:  5.30
May:  4.79
Apr:  5.03
Mar:  4.46
Feb:  3.67

On closer inspection the average stay has been in free fall since 2008 and we can only presume this will continue as the world gets smaller. The figures suggest that we all want to travel more, to find new and exciting destinations but we also don’t want to miss out on our annual “Ibiza Fix”.  So the new profile of Ibiza tourist will now come over for a long weekend and because time is so precious the result is an overly organized trip where the same 4 or 5 venues are visited leaving no time to discover any of the other magnificent places that Ibiza has to offer.  Unfortunately spontaneity is almost extinct for the Ibiza Weekend Offender who lives on social media.

In fact for some the thought of 7 nights on the White Isle is now almost unthinkable, mainly because their health and wallet couldn’t take the pressure so weekend traffic is considerably higher than during the week. It had to happen sometime – Ibiza has grown up, it sleeps during the week and parties at the weekends.

The challenge to local business is how do you convert the near 7 million arrivals into profit as the juxtaposition is that as Ibiza becomes ever more popular it’s the same places that continue to succeed and it’s nothing more sinister than a genuine lack of time for an Ibiza Weekender Offender who can only cram in so much partying and selfies into 72 hours. So instead of seeing the beauty of the island it’s flash hotel rooms, pool parties and super clubs. Sounds great if you are in Las Vegas but surely not if you are on one of the most beautiful islands of the world.

So the good news is that Ibiza is at the top of it’s game but the not so good news is that certain sectors aren’t getting their traditional piece of the pie and don’t seem able to react accordingly. Meanwhile the top end gets more exclusive/expensive as the demand grows and the bottom end continues to cater for those who want the experience but not the cost. The bad news is that the middle market again gets squeezed out and when it comes to tourism that’s where the money is for the normal day to day businesses on the island.

‘Meon Villas’ to Close Down

 Another Mediterranean villa provider has announced it’s closure today after large tour operating group TUI confirmed it’s ‘Meon Villas’ product will close in October. This comes after Ibiza specialists ‘International Villas’ suddenly ceased trading at the end of July just as the market was entering it’s peak period.

Susan Allan from TUI said “The market for villa holidays has changed over the years. We have as a result reviewed our business model and taken the decision to no longer operate the Meon Villas programme post October 2015.  The outcome has not been taken lightly and we would like to thank you for your support and commitment over the years.”

TUI says that it will now go forward with it’s Sovereign brand and although Meon stopped offering Ibiza a few years ago it is yet another example of tough trading conditions for traditional tour operators who can’t offer the flexibility that private villa owner/managers can.

Airbnb and small businesses now dominate the segment offering maximum flexibility and prices without any add-ons. Ibiza has seen a large rise in holiday villa rentals over the last 5 years as laws have been simplified and investors turn traditional family homes into state of the art holiday villas with all mod cons.

The good news is that the consumer has never had a wider choice of accommodation options but the bad news is that the market will continue to be squeezed so expect more ‘consolidation’ in the coming months.

Read my previous blog: Ibiza Villas: Stick or Twist

50 Reasons why Ibiza is STILL the Best Place in the World!


To celebrate my 50th blog here’s 50 REASONS WHY IBIZA IS STILL THE BEST PLACE IN THE WORLD. Don’t believe everything you read in the press but do experience it for yourself. Remember though that it’s a game of 2 halves – quiet winters followed by busy summers so choose your dates wisely and find the Ibiza that is right for you.

Special thanks to everyone who contributed to this list via social media – all photos my own.

  1. LIBERAL ATTITUDE – turning a blind eye is a way of life
  2. THE PEOPLE – the weird & wonderful are welcomed and accepted with ‘open arms’IMG_6203
  3. RELAX  you can always find your special place even in the height of summer
  4. AGELESS – sexegenarians dancing at super clubs is standard
  5. SUNSET – one of the worlds best (I’m yet to see better)  
  6. DJ’s – the island is their Mecca, from the wannabe’s to the world famous
  7. FASHION – achingly trendy people of all ages everywhere
  8. LOCAL DISHES – paella/sofrit pagès/arroz de matanza/bullit de peix to name just a few – local food lovingly created then lovingly scoffedIMG_5829
  9. SANGRIA DE CAVA – with fresh fruit on a hot day mmmmm
  10. BENIRRAS DRUMS – experience the true hippy flavour, getting into the rhythm is compulsory
  11. ES VEDRA – a truly magical place, feel the magnetism as it draws you in
    IMG_7453
  12. ATLANTIS  – this mythical place actually existsIMG_0030
  13. NUDISM – walking round naked without a care in the world on one of the islands many nudist beaches
  14. TAPAS – a couple of euros will buy you tasty delights that will put a smile on your face not a hole in your pocket
  15. MARKETS – Las Dalias, Sant Jordi, Punta Arabi, Cala Mastella, Forada – dig deep for hidden gems
  16. VILLAGE SHOPS – usually run by the older generation whose local knowledge knows no bounds
  17. CHURCHES – breathtaking historical buildings that light up at nightIMG_5107
  18. IBIZA WINTER RESIDENTS – the only Facebook page to follow (Read my IWR Blog)
  19. MUSIC – It’s a way of life from live vocals to EDM to folkloric flutes, it’s everywhere!
  20. THE FOUNTAIN OF YOUTH – Ibiza keeps you young, fact! (ask Wayne Lineker)
  21. HIERBAS IBICENCAS – the local liqueur that’s good for the heart but not the headliqueur-hierbas-ibicencas
  22. AUGUST FIREWORKS – San Ciriac in Ibiza Town then San Bartolome in San Antonio, incredible displays watched by thousands
  23. LOCAL FIESTAS – every town and village has one and the whole population comes out to eat, drink and party
  24. AMAZING VISTAS – the island is still mainly untouched when you get out of the 3 largest towns
  25. BEACHES – white sand, blue sea – stay away from peak season and have one all to yourselfIMG_2195
  26. CRYSTAL CLEAR WATERS – better than the Caribbean?IMG_9325
  27. FORMENTERA – the jewel of the Med is only 25 mins away by fast ferryIMG_0267
  28. SPRITUALITY – more yoga retreats than California, feel the aura….
  29. SEMANA SANTA – Easter celebrations see the island shut down for 4 days and hooded take over the old town
  30. SUNSHINE – an average of 300 days per year speaks for itself
  31. LOCATION – barely 2 hours from most European capitals – quicker to get to the white isle than a few junctions around the M25
  32. CLUBS – the worlds largest, best and outlandish, all on a small island, equals a Clubbers Paradise
  33. ANIMAL PASSION – cats and dogs are more cared for than humans (see point 18)IMG_2786
  34. CAN RICH – local winery on the outskirts of San Antonio
  35. FLAO AND ENSAIMADAS – local bakeries making tasty treats
  36. MENU DEL DIA – a delicious 3 course meal with a bottle of wine for less than €10 (who said Ibiza was expensive?)
  37. WINTER CYCLING – fun races such as the ‘Porquet’ or amazing trails leading to incredible viewsporquet
  38. SPORTS – football, cricket, rugby, polo, basketball and much more, sport heaven 
  39. GETTING AROUND – less than 30 mins to anywhere on the island, except August of course
  40. FEBRUARY CARNIVAL – while the English eat pancakes Ibiza comes alive with floats, fancy dress and dancingDSC_0589
  41. HIPPY SPIRIT – they came in the 60s and never left, passing on their spirit to future generations  
  42. D’ALT VILA – Ibiza’s stunning old town and world heritage site with it’s fantastic cathedral at the top 
  43. ALMOND BLOSSOM – take a romantic walk through the groves in February
  44. FOLKLORIC DANCING – history and culture combined with high kicks and athleticism to penny whistles and drums  
  45. WINTER – no VIP just the real Ibiza
  46. MATANZA – the traditional slaughtering of the pig to keep your winter shelves stocked, a necessity back in poorer days and still a tradition todayIMG_3089
  47. VINO PAYES – potent homemade wine that’s very warming come January (sometimes better with lemonade though)
  48. BOATING HEAVEN – from superyachts to llauts to pedalosIMG_9421
  49. GIRLS AND BOYS – quite simply the best looking people in the world
  50. IBIZA LOVE! – so much love for 1 small island from so many peoplelove

¡Ibiza Shore Cancelado!

  

De manera sorprendente los productores del propuesto show de la MTV “Ibiza Shore” han anunciado la repentina cancelación del reality show televisivo citando “circunstancias más allá de nuestro control”.

El show iba a empezar a ser grabado en las próximas semanas y la cancelación viene después de que el Presidente de la Isla Vicent Torres dijera que cualquier establecimiento que colaborara con los productores seria sujeto a rigurosas inspecciones. Bora Bora renunció rápidamente a su colaboración junto con otros establecimientos de Ibiza… También ha habido una ola de histeria colectiva de los isleños enfadados con este tipo de show que continuamente resalta el sexo, las drogas y la cultura discotequera de la isla.

 El show es la versión española de “Jersey Shore”(EEUU) y “Geordie Shore”(Reino Unido) y sigue a un grupo de individuos atractivos documentando sus subidones y bajones y las relaciones personales dentro del grupo. Por más que los productores intenten decir “es una montaña rusa emocional” no hay duda que es valor de choque, un accidente de coche televisivo.

La pregunta ahora es donde ponemos el límite. Eso significa que TODOS los reality televisivos son persona non-grata o hay una norma para unos y otra para otros. No hay duda que mientras algunos estarán celebrando otros estarán preocupados que esto marque un peligroso nuevo precedente contra la Televisión, que estimula interés a muchos millones de personas diariamente.

Con más programas de Televisión y una película planeados para los próximos meses vamos a ver con qué tipo de reacción serán recibidos antes durante y después de la producción. Este ¿es un guiño por el sentido común o un guiño para la censura indebida? Solo el tiempo lo dirá así que vigilad este espacio pero por ahora el resultado es:

IBIZA 1 – REALITY TELEVISIVO 0