They say there’s no such thing as bad publicity or as Oscar Wilde once wrote “the only thing worse than being talked about is not being talked about”.
Social media is a great observatory and a study by the consultancy firm Siblaire (commissioned by Balearic TV station IB3) has revealed that the use of the word ‘Ibiza’ beats all of the other Balearic Islands when it comes to Twitter, Instagram and YouTube.
620,000 web messages were analysed between 15 December 2016 and 24 January 2017 revealing which Island is the most talked about online. The results were as follows:
The different languages used on these web messages also gives a clear indication of the differing dynamics of each of the Balearic Islands.
Mallorca: 37% Spanish 30% English 20% Catalan
Menorca: 47% Sp, 20% Eng 20%, Cat
Ibiza: 63.4% Eng, 26% Sp, 1.6% Cat
Formentera: 55.2% Sp, 25.7% Eng, 4.4% Cat
Unsurprisingly the main topics for Ibiza web chat were tourism, discotheques, music and fun as well as celebrities who come to the island, the events that take place and the best selling song ‘I took a pill in Ibiza’.
Consultants Sibilare explained that even though they thought Ibiza would be prominent it was still a surprise to see the overwhelming results. The firm added that most web chat is spontaneous so it’s a great way of observing what the public are talking about.
Ibiza accounts for 13% of the Balearic population whereas Mallorca accounts for 77%.
Source: Diario de Ibiza
NOTE: This is a localised survey but still an interesting insight into Ibiza’s relationship with social media.