Something is happening in San Antonio. You can feel it as you walk around. There’s a growing confidence in the air.
This is a town that after many years seems to be comfortable in its own skin with a young new Mayor who’s everywhere with unlimited energy and the town is reciprocating in kind.
Where the previous council seemed to encourage bitterness and division while hiding away behind closed doors, Mayor Marcos Serra with his boyband good looks and pleasant demeanour shows no fear by putting himself into the firing line on a daily basis, getting down to business and the town is responding.
New hotels are being built, older hotels are being reformed, property prices are rising steadily, the infrastructure is being improved. It’s full steam ahead for summer 2020 with confidence and guile.
The ‘Stic Urban’ is a good example of what is happening. A new boutique hotel and spa currently being built in the Plaza España, right in the centre of San Antonio. Formerly known as the Comfort Plaza Aparthotel, it was home to youth holiday companies for many years due to it’s proximity to the West End but now it’s having a major renovation and will become a 4 star lifestyle complex offering luxury living space and wellness holidays close to sunset strip.
This subtle refocusing is happening all over the town. The Wiki-Woo has just unveiled its Elyx suite which has been specially designed for special moments in a special place. OKU Ibiza, a Japanese themed spa hotel, has risen from the ashes of Casa Cook and is San Antonio’s first ever 5 star hotel, Amare’s smart rooftop bar in the bay with 270 degree views, a new family friendly beach club currently being constructed, the new Hotel Portmany, the list goes on and on. Build it and they will come.
The focus is shifting from how drunk you can get to special experiences that San Antonio and Ibiza can offer you. The world has changed and so have holidays, people work hard and want special moments and San Antonio is providing them in bucketloads.
The new Taylor Wimpey apartments being built near Cala Gracio have sold out the 1st phase at eye watering prices that could only be dreamed of only a few ago but still offering relative value for money compared to other places on the island. This shows you that there’s still plenty of growth. San An has got legs and is stretching them nicely.
When you look at the overall package, San An and the Bay now has an abundance of quality hotels, the busiest beach club on the island, the incomparable sunset strip with world class names every night, Ibiza’s only Michelin starred restaurant, a town hall that wants to do business but also isn’t afraid to come down hard on the persistent law-breakers, exciting plans in the pipeline for a new promenade to finally link the town and bay plus many other improvements that will only send the area in one direction.
This isn’t a major surprise for the many San An lovers out there who have watched incredulously as certain areas hogged the negative press headlines whilst all the other good work went unchecked, not getting the credit it deserved but that has now changed. The haters will still hate but people are finally sitting up and noticing the massive investment coming into the area.
San Antonio has always had something of an identity crisis but it looks like 2020 is the year that it finally comes of age and becomes a major force to be reckoned with. Remember where you read it first.