So after all hype, the announcements and an interesting social media campaign Ibiza’s latest super club Hï will open its doors today.
It will be a bittersweet moment for many as Space Ibiza will finally be confined to the history books as after extensive work its former home is almost unrecognisable. The forty-something space cadets will now definitely have to move on.
Yann Pissenem changed the daytime game with Ushuaia and he has now turned his attention to nocturnal pursuits with Hï: “We are really trying to bring something new to the island. It’s a new era and it’s something completely different”.
“Being indoors allows us to create and produce a completely different experience and energy at Hï Ibiza compared to Ushuaïa, and take our production to the next level”,
Mixing glam with stunning production values yet clearly stating that all clubbers are invited to join the party Hï will be looking to create a template to further enhance the Ibiza experience. That’s a big ask when you consider the competition but don’t bet against it especially when you consider their vision not to mention deep pockets.
There will be a few secretly wanting it to fail but Ibiza is big business these days and to succeed big investment is required. The Ibiza traditionalists will see Hï as everything that is wrong about the Island but many (including myself) are excited by the prospect of Ibiza yet again leading the way in the world of pure hedonistic entertainment.
Ibiza 2017 is a completely different animal, things are moving so fast and competition will be fierce but the island is now firmly established as one of the worlds major playgrounds.
You can be assured that social media will come alive on Sunday evening and Monday morning with the usual selfies and banal commentary from the Hï dance floor/VIP tables/DJ box but scratch away at the surface and under all the hyperbole it will become clear that there’s a new major nighttime player in town. Having fun in Ibiza is a serious business.