In a show of financial muscle, Ushuaia Beach Hotel has won the auction to pay 355,100 euros annually for the right to control 180 sunbeds and 90 umbrellas directly in front of their establishment in Playa den Bossa
They paid the highest price at an auction of 153 lots held by San Jose town hall for specific beach concessions in the municipality.
The same company also agreed to pay 153,000 and 24,300 euros annually for 2 more lots located in front of their hotels on Playa d’en Bossa beach.
“This is not a business, it is a way to defend our clients, our service and our quality” said Ushuaia representative Vicent Mari, “If we had to bid more then we would have done but not to make money. We have no beach activities only hotels and this is to give service to our customers” he insisted.
In total all the lots amounted to €4.6M meaning that San Jose will raise €9.2M over 2 years in what was a tense and heated process that lasted 6 hours and saw deputy mayor Paquita Ribas act as auctioneer and other councillors from all parties act as official witnesses. This amount was twice as much as was previously raised in 2012.
Source: Nou Diari