Things to do in Ibiza over the Festive Season

The festive season is now upon us so it’s time to kick back, relax and indulge in some naughty and nice pursuits that only Ibiza can offer

San Antonio Christmas Market
The San An Xmas Market is back again after it’s surprise success in 2019. Live music on stage in front of the the wooden cabins serving food and drink, the wonderful Christmas tree and sparkly lights throughout the town square surrounded by palm trees, not forgetting Santa’s house and the brand new sledge run. There’s a full program of events in San Antonio but it’s the Xmas Market that brings the town alive from 5pm every day.

Ibiza Town Funfair
It’s not the holiday season without an old fashioned funfair and Ibiza Town’s offering near Can Misses ticks all the boxes and much more. From the dodgems to the haunted house to the gravity defying ‘Carcel’ there’s fun for all the family. Plenty of fast food is available and even faster ways to spend your money at the many booths and rides scattered about the busy fairground. The fair is open daily from 5-11 pm until 19 January (winning a large fluffy toy is compulsory).

Cava and Oysters at Hostal Parque
It’s a bit of a tradition so pull up a chair at the best viewpoint in Ibiza Town’s busiest square and order a glass of cava and a dozen oysters and enjoy the moment. Personally I like tabasco on my oysters and then let them slide down but everyone is different. As we get closer to Xmas the atmosphere starts to crackle with fun and excitement as Ibiza gets busier and busier. Better than summer? It’s a good debate but both are very different.

Shopping in Ibiza Town
Long gone are the days when Ibiza’s shops in winter didn’t have much to offer and over the holiday period the islands capital is buzzing with both residents and tourists finishing off their xmas shopping looking for gifts, ideas and couture clothing in the famous avenues and alleyways. From cheesy souvenirs to high end labels there’s plenty on offer so bring your credit card and finish off the evening having a look at the stalls on Vara de Rey and then some tapas and vino in one of the local bars.

New Years Eve at Lio
Okay, the drinks might be eye-wateringly expensive and whole concept scandalously indulgent but Lio is up there as one of the most amazing venues in the world nestled amongst the super yachts with the famous Ibiza Old Town is it’s backdrop. Dress code is ‘Elegant’ so dress to impress and throw away your inhibitions for what is sure to be an evening to remember. Tickets are 70 euros per person for entrance and a drink.

New Years Day Lunch on the Beach
2021 has been the year of gastronomic adventures on the White Isle so there’s no better way to start off the New Year with a long lazy NYD lunch in the sunshine. Make sure you book a table at one of the many beach restaurants (especially if the weather forecast is good) and organise a taxi so you can let your hair down and start the year as you mean to go on. This is what Ibiza is all about!

Es Vedra Walk
With time on your hands and the calorie intake rising it’s the perfect time of the year for the short hike to Es Vedra. Compared to summer there’s very few people about and the December and January skies always throw up some amazing colours especially at sunset. This is social media gold and sure to get your friends and family back home frothing at the mouth. It ain’t rocket science and a fantastic way to spend a few hours over the festive period.

Ibiza Town Kings Parade on 5 Jan
In Spain it’s tradition to give gifts on 6 January so the crowds will be out in big numbers to welcome the Royal Cavalcade on Wed 5 January from 6.30pm as the 3 Kings from the Orient come bearing presents plus boxes of sweets for the kids (and big kids). It’s a fitting end to the festive season calendar with an excited atmosphere and large numbers on the streets as the carriages file past. This is the real Spain and something that needs to be experienced at least once.

Finally……This is just a small selection, there’s so many things happening in Ibiza over the next few weeks, each town and village has a comprehensive list of events designed to keep all ages engaged so get involved wherever you can. It really is the most wonderful time of the year. The Big Man in red will be making several appearances plus plenty of things to do for the big kids once the little ones have gone to bed.

Have a great Ibiza festive season, thanks to everyone who read and commented on my Man in San An blog posts in 2021. Onwards and upwards to 2022!

Massive New Twist for Space Ibiza

An image of the the iconic ‘Space Ibiza’ logo on the giant screen of the Hard Rock Hotel in Playa den Bossa with the words ‘coming soon’ has sent the White Isle and clubland into overdrive.

The Matutes group of companies (Usuhaïa, Hard Rock Hotel and Hī) and Space owner Pepe Rosello are sworn enemies so does this mean they have kissed and made up? Seemingly not, it looks like the situation just became even more complicated.

For now the Matutes group are staying silent but with this new turn of events can we assume they have decided to relaunch the iconic brand? This leads us to the big question: Who actually owns the trademark to the world famous Space brand? Is it 85 year old Pepe Rosello, the founder of Space, or is it the Matutes company who acted as his landlord for over 20 years in a complicated profit share deal?

The previously cordial relationship soured dramatically after Space’s lease wasn’t renewed in 2016 leading to the opening of Hī, a brand new multi million euro super club in the heart of Playa den Bossa. It made perfect business sense that the Matutes Group took back control of the area with a brand new concept that created a ‘golden triangle’ but Rosello didn’t go quietly with accusations fired by both sides leading to court papers being served alleging fraud by Rosello and slander by the Matutes group.

The Space brand as a clubbing concept has been dormant since Carl Cox played the final track stood next to Pepe Rosello in an emotional 2016 farewell but it was recently disclosed that ‘Space on Sunday’ could return in 2022 with Cox back as the front man at a new venue that was later revealed to be Es Paradis in San Antonio.

However with this new dramatic giant screen twist it looks like the Matutes group has laid down a clear marker that they, in fact, own the Space trademark and speculation is now rife to where they might take the iconic brand with all eyes turned to Privilege in San Rafael.

To add greater confusion to proceedings the Matutes group are currently embroiled in their own protracted court case about the ownership of Privilege. The group already owns 45% of the ‘worlds biggest nightclub’ and a Balearic court has judged that they can purchase the remaining 55% at a price set by an independent auditor. This ruling has been challenged by the existing owners who think they might have to sell on the cheap but the group are confident that the judgment will be ratified by the Supreme Court very soon.

So many questions still remain. Who owns the Space brand? Will ‘Space on Sunday’ return in 2022? If so will it be in Es Paradis? Will Carl Cox keep his promise to only work with Pepe Rosello or will a potential Space/Privilege hook up by the Matutes group be too tasty to turn down? Will Space even go to Privilege and in what form? Will the Rosello v Matutes feud be resolved any time soon?

There’s plenty more legs in this story. Ibiza – always interesting, never dull.

Ibiza 21 – That’s All Folks

It’s November! The traditional summer season has drawn to a close so let’s take a few minutes to look back on summer 2021 and see how the dynamic of the island dramatically changed coming out of a global crisis.

The Balearic government in their ‘wisdom’ decided to keep the super clubs closed for a 2nd summer depriving Ibiza of one of it’s most important cogs, forcing the island to start afresh and look for other products to keep the hype alive.

The undoubted success story was the gastronomic sector which became the new nightlife alternative. Ibiza has always been blessed with a great selection of restaurants but 2021 became the summer of food. Reservations were a must and some establishments even operated a minimum spend with an allocated time slot. Lack of supply and plenty of demand was a license to print money and the tourists lapped it up. Fine dining became the new rock n roll.

Beach Clubs carried on their domination with reduced capacities causing the nightlife sector to spit even more feathers. There’s no love lost between these competing institutions but while one remained in enforced closure the other raked in the spoils under the sunshine (still with no dancing allowed). Life is never fair.

With no major day or club nights the search for a special experience turned to life on the ocean wave and day charters to Formentera and other beautiful beaches became a staple, all with a big bottle of champagne thrown in (for insta purposes only of course). The nautical industry went from strength to strength in 2021.

The ones who suffered were those who couldn’t open or chose not to open. The world famous super clubs were required by law to stay closed while the majority of other European countries opened their clubs and dance floors. The Island of dance had its soul ripped out by the Balearic politicians in Palma bloated on their own self importance. Long gone are the days when Ibiza was the place you came to dance the night away because you couldn’t back home. Imagine Las Vegas without the casinos.

When in July the borders came down and mainstream travel opened up again some hotels and other businesses decided to stay closed. Was it laziness, indifference, too much money earned in previous summers? Everyone has their reasons but it seemed bizarre that so many remained closed even when demand kicked in again.

San Antonio’s West End continued to be a ghost town, all the things that once made it great now working against it and conspiring to keep the doors closed. Has the town missed it? Will it ever be the same again? Many local politicians don’t seem unhappy with its demise and its hard to see it ever returning to its previous glories but a lot a of entrepreneurs are lining up to try and revive the urban area of San An, they know what a great opportunity it is.

Meanwhile many local businesses struggled to find adequate numbers of staff especially as young British workers are now persona non-grata (thanks Brexit), smokers were required to huddle in the street and the less said about the inadequate taxi service in peak season the better.

So summer 2021 is no more, it was very different from any before and probably unlike any other in the future. There were plenty of positives and a few negatives but that’s like any summer. It will be remembered fondly by some and harshly by others. Ibiza, always an island of contrasts but in many ways that’s what makes it tick.

After all has been said and done I can’t help thinking that the big winners were those who took a chance and discovered that the White Isle isn’t all about the clubs or viewing the island through a large bottle of premium vodka. It isn’t about any one thing. Ibiza is and always has been far greater than the sum of its parts, it just took a global pandemic for us to remember.

More 4 & 5 star hotels for San Antonio

The ‘old’ Piscis Park and Tanit

More positive news for San Antonio as 2 new major hotel projects have been unveiled.

Firstly the Palladium Hotel Group, which counts Ushuaia Beach Hotel and Hard Rock Hotel Ibiza amongst its portfolio, has announced that their new 5 star hotel located in Cala Gracio will be called the TRS Ibiza Hotel and will be open in time for next summer. The fully refurbished luxury hotel is where the Hotel Tanit used to be in “privileged area for exceptional sunsets”.

The hotel will have a total of 378 suites and will be the first hotel in Europe under the exclusive TRS brand with the group saying “the hotel will be a revolution in terms of luxury and will be the first hotel on the island to offer a premium all-inclusive service in an adults only environment” with “an exclusive butler service, unprecedented on the island.” It will also have 3 a la carte restaurants, 5 bars and an exclusive spa and wellness centre.

Meanwhile Vibra Hotels (formerly Playasol Group) has resumed their extensive refurbishment of the landmark Piscis Park hotel opposite the Egg roundabout in central San Antonio. Work has resumed with the demolition of the interior and necessary structural works. The group say it is an “ambitious” project due to its size and the increase from a 2 to 4 star hotel.

The hotel, with its striking presence when entering the urban centre, will retain its current 366 rooms but will add a state of the art gym, separate wellness and beauty areas and an “original gastronomic space inspired by street food”. The hotel chain say that the renovation is being carried out with “high standards of energy efficiency and a quality construction process” costing 13 million euros with an opening date of 27 May 2022.

Summer 2022 is looking very promising as the hotel sector in San Antonio and Ibiza continues to go from strength to strength with major investment.

‘Space Ibiza’ on the Sunset Strip

Pepe Roselló

Pepe Roselló, the well known owner of ‘Space Ibiza’ has unveiled plans to open a bar and restaurant on the sunset strip in San Antonio for summer 2022. The new venture will be next door to Cafe Savannah in the Posta de Sol building and will be called ‘Space Sun Beach’.

Roselló says that the restaurant’s menu will be based on fresh local produce of high quality and a place that will be reminiscent of Space but “above all it will be a testimony to the musical legacy left to us by José Padilla”. He also promised dramatic musical interventions from the world of opera by Maria Callas, Renata Tebaldi, Joan Sutherland and Plácido Domingo.

This is great news for San Antonio and a good addition to the sunset strip which should bring in a new crowd to the area.

Meanwhile the veteran Ibiza businessman also has plans to keep the “spirit of Space” alive from next summer in a venue that won’t be announced “until everything has been clarified and signed” although it will be under the name of “Sundays at Space” which gives a clue to its dynamics.

Ibiza Returns to Relative Normality

Finally after all the ups & downs of the last 18 months, the Balearic government has finally lifted most restrictions that signal the beginning of the end of living in a pandemic.

The big news of course is that Ibiza’s world famous clubs are able to open from 8 October however ‘can’ and ‘will’ are 2 very different words. It takes so much energy and expense to open a large discotheque that they may decide to wait for next summer.

The final decision on nightclubs is still subject to a judicial ratification in the next few days that will establish the rules of opening such as whether vaccine certificates will be required and if masks are obligatory in certain areas. It won’t be how it was before and the purists are already kicking off online but it’s another move in the right direction.

Pubs and bars are also now able to open until 4am as long as they have the relevant licence. This will be good news for owner/operators although with only a few weeks of the summer season to go it will also be a bittersweet moment thinking what could have been.

For an island such as Ibiza to ban dancing is tantamount to torture. The White Isle was built on a freedom of expression especially during tough times when people could come here and lose themselves in hedonistic pursuits and dancing is right at the heart of that.

The Balearic Government in all its pomposity seems to have forgotten what’s important and while other tourist destinations were quick to lift restrictions the Balearic have lagged behind.

Despite the Balearic gov’s lack of teeth it’s important not to forget how far we’ve come in such a short space of time and the fact that we are talking about ‘relative normality’ is a massive step. 2021 has been another rollercoaster year but it’s finishing strongly and there’s plenty of momentum going into summer 2022.

Now as restrictions come tumbling down the aforementioned momentum is so important and who’s to say that this season can’t be extended into winter. The weather is still glorious and there will never be a better opportunity but, as always, it depends on connectivity from the airlines so the hope is that they will be brave and play ball or at least give it a go.

The island of dance has finally been given the green light to reopen its dance floors. It’s been a long time coming but 2 years after they last opened their doors the dream has now become a reality.

Ibiza 2022 looks like it will be back to business as usual but for now let’s see if there’s a collective will to take Ibiza kicking and screaming into its first ever viable winter tourist season, something I thought I’d never see. Strange times indeed.

Busy September for Ibiza

We have seen another manic August come and go on the White Isle. The island was over 90% occupied during the busiest month with numerous nationalities enjoying themselves with packed beaches and restaurants there for all to see. Ibiza is now a truly international destination.

Even in these difficult times some businesses have thrived with the new regulations, maximising their time management and workforce. Restaurants are the new nightclubs, eating out is the ‘new’ thing to do. Dancing in chairs has become the norm…for now.

During the peak season the Brits have been noticeable by their lower numbers compared to previous years. The traditional British market is important to the island but none more so than San Antonio which had to find ways to diversify its market when the British government all but banned international travel up until the start of July with its convoluted quarantine requirements

Now we are well into September, the month that Brits usually arrive in big numbers and 2021 looks like it might follow suit, relatively speaking of course. Prices come down, the kids are back to school, the island becomes a little calmer as it takes a breather after the ‘chaos’ of August.

Summer 2021 has once again been affected by travel restrictions and even though Ibiza airport is showing stats similar to 2019, final tourist numbers will be down due to lower load factors but any spike in late season demand is more than welcome and further proof that the island is well on the way to recovery. Ibiza Town is as busy as ever with San Antonio and the Bay still ticking over.

If the weather continues to be good then we could see unprecedented numbers arriving in October as travellers rediscover their mojo and come to the realisation that flying isn’t as difficult as portrayed by the media. Some airlines are already offering direct international flights well into November

In a seasonal economy a strong finish to the summer can make a big difference and the hope now is that as local restrictions ease and international travel becomes more accessible, September, October and possibly even November can be the cherry on top of the icing on top of the cake in a year that started without us even knowing if summer 2021 was ever going to happen.

20 years on…

Garlands at the Bahia 11/09/2001

Monday 10 September 2001 in Ibiza was like any other late summer night. August was over but September was firing on all cylinders, San Antonio was awash with young Brits as was the norm for that time of the year. The West End was rocking in the prime of its life.

20 years ago Ibiza was a very different animal to what it is today. There were no beach clubs or daytime distractions, some still call it the glory years with world class, era-defining promotions every single night of the week in the planets best clubs. We never had it so good although we didn’t know it at the time, you never do.

Mondays in Ibiza was all about Manumission at Privilege, the worlds biggest promotion at the worlds biggest club. This particular night was ridiculously busy as was usual for the 2nd week of September, the crowd being whipped into it’s usual frenzy by their resident DJ’s and as the sun appeared through the iconic dome the party moved on to Carry on at Space and then Bora Bora for the hard core.

11 September 2001: I remember it as a normal morning. Crisp blue skies, I was tired from August and looking forward to the end of the summer, very similar to today. Then around lunchtime everything changed.

Sky News is always on in my house, it’s background noise. Feet up on the sofa thinking about a siesta when Kay Burley announced that an aeroplane had crashed into the north tower of the World Trade Center in New York.

We all know what happened next so no need to go through the painful details here but as the Twin Towers crumbled to the ground I knew that life had changed forever. There was no WhatsApp or Facebook or Twitter or smartphones so it was all about 24 hour news. CNN gave us the heartbreaking US perspective, a nation and the world in a state of shock.

I went back to my office late afternoon and tried to carry on regardless but the mood on the streets of San Antonio was like I had never seen before. The first call I made, Maxine, the young lady on the other end of the phone, was trying to work but openly weeping. As she talked to me I could hear the tears falling.

That night was the Garlands party at the Bahia Hotel (now Ocean Beach Hotel) but there was some confusion about whether it would go ahead but word soon got out that it was happening.

So on the evening of 11 September 2001 after watching in disbelief at so much pain unfolding on our TV’s, myself and several hundred others gathered under the stars and partied like we’d never partied before.

The late great Dave Booth and Huey Garry were on the decks with Grandma Funk doing guest vocals ‘shaking that ass’. Judge Jules and others were at the bar, Ibiza’s response was to go harder than ever before. It was a surreal atmosphere but the mood was upbeat, glad to be alive, this might be the last party for a while so let’s make the most of it.

Recent events have taken over our lives and sometimes it’s easy to forget but every anniversary I always remember those poor innocent lost souls and the time we partied under the stars in Ibiza like there was no tomorrow, because we weren’t sure there would be. It’s hard to believe it’s been 20 years since that fateful day, a lot has changed in 2 decades but lest we forget.

Gastronomy with Entertainment – The New Star of Ibiza

Ibiza’s 2nd summer without nightclubs and a continuing 1am closing time has brought about a shift in evening pursuits with gastronomy taking centre stage.

It’s a long time since chicken, chips and salad was a local delicacy and Ibiza’s worst keep secret is that it’s the home of many wonderful restaurants with some of the finest chefs in Europe and the COVID crisis has put them at the forefront of the changing times. So many great restaurants to choose from including the relatively new phenomenon for high quality food coupled with professional entertainment.

This is hardly a new concept, back in the 80’s and 90’s the Ibiza Casino was as good as it got for this type of evening. A glitzy show with semi naked dancers and a headline act such as the Drifters with questionable food and even more questionable drinks served at the table by hordes of waiters. It was all about quantity wrapped up in a fun evening and for about £35 per person was seen as expensive at the time.

When El Divino nightclub closed down and Pacha Group opened Lio almost 10 years ago, a brand new template was created which has now become an island staple. Lio changed the game for the segment with its incredible backdrop, immersive entertainment, glamorous crowd and eye watering prices. Any doubters were soon proved wrong as those trying to book a table found out.

Ibiza business is never slow to follow a winning formula and Heart soon opened mixing a world-renowned chef with a show to provide more competition to a new market that had started to grow as tastes became more discerning and an older target audience with more money to spend.

Meanwhile STK opened, a further addition catering mainly to an upmarket British crowd trading on a reputation of high quality food mixed with a touch of celebrity that only Ibiza can deliver. We’ve also seen Ushuaia enter the market this summer with their Palmarama evening with big names and an international crowd.

All the the Ibiza establishments naturally add their own unique twist or 2 that’s gold dust for the Instagram generation. Glitz, glamour, fine food, cocktails & a quality show all at a price that would be unthinkable only a few years previously.

The new addition to the scene is ‘528 Ibiza’ who have just extended their debut season. It’s an exciting collaboration between an Ibiza creative icon and an island native of the highest esteem. Andy McKay (of Manumission and Ibiza Rocks fame) has joined forces with Bartolo Escandell, one of Ibiza’s favourite sons who has converted the large outdoor terrace at his Benimussa Park into a spectacular venue mixing old and new with a state of the art stage.

The evening will attract the same target audience as the aforementioned but this one feels more authentically Ibiza from the tasting of traditional fine foods on arrival to a sit down menu of quality food, produced locally, all presented and explained with loving care.

The professional show mixes things up from dramatic dance to acrobats to comedy to crowd-pleasing anthemic song while also giving a nod to the islands history with good old Tanit, making an appearance or 2

The fact that this venue has been converted into something so special focussing on fine food, local culture and professional entertainment proves that Ibiza gastronomy is moving forward at a rapid pace of knots with entrepreneurs looking for new gaps in the market to exploit and there appears to be no lack of demand.

This summer season has been full of surprises as the island jostles to find new products to compensate for the short term loss of traditional ones. Ibiza has not been found wanting and in many ways has solidified it’s position as a high quality upmarket holiday destination and fine food under the stars with profesional entertainment is the new wow on the island.

The Rebirth of San Antonio

COVID has brought about more challenges in 18 months than most of us will see in a lifetime but it has also thrown up opportunities.

Here in Ibiza, San Antonio has had 2 summers like no other. It’s fair to say that ‘San An’ has had an identity crisis over the last 3 decades, from 80’s hooligans to 90’s space cadets to noughties wannabes. It’s had a chequered recent history but times have changed.

The San An identity crisis revolves mainly around one small area called the ‘West End’, a place that was once the envy of the island, it was the market leader in fun and frolics but has gradually spiralled into a lawless abyss where anything goes and everything is for sale.

In 2015 a new socialist government tried to suffocate the West End by banning terraces after midnight and closing all establishments at 3am. These arbitrary measures only ended up causing more mayhem with mass movement at the same hour displacing the problems to other areas.

The people of San An weren’t impressed and the socialist government lasted 1 term before Marcos Serra, a young forward thinking Mayor was elected in 2019. There was much expectation that he would finally get to grips with the challenges of the West End, creating incentives for those wanting to improve the area and coming down hard on anyone stepping out of line. Then along came COVID.

For 2 summers the West End has remained closed apart from a handful of terraces. For all of us who live in San Antonio we have now seen what the town is like without it, without the noise pollution, without the problems it brings and also without the tourists it attracts.

We’ve seen the other side and we now understand that having a central meeting area that attracts life is a fundamental part of any resort town but we need it to be on our terms. A place that is safe, that is clean, a place that offers fun, food and revelry, not just fast food takeaways and all you can drink. A place where your teenage kids can wander freely.

COVID has shown us something that we never thought we’d see. It took a Chinese virus less than 2 months to do what some have been trying to do for over 30 years but is San An a better place without the West End? The jury is out but even though it’s difficult to pinpoint exactly what we want, we know what we don’t want, we don’t want to go back to how it was before.

The challenge has been laid before us and San An needs to build back better. It’s a cliched political phrase but one that has never been so apt but here’s the good news, San Antonio is already having a rebirth right in front of our eyes.

What better example than the recently opened ‘Base Hotel’ right in the middle of the West End where the dilapidated Hotel Don Juan once stood. Owned and operated by the people who built Hotel Es Vive from nothing to become one of the Balearics most celebrated hangouts before selling out to a company part owned by Lionel Messi no less. After a big refurbishment, the Base Hotel offers rooms of high quality that won’t break the bank.

Only 50 metres away from the Base Hotel at the bottom of the West End is the historic Hotel Portmany. San Antonio’s first ever hostelry has had an expensive refurb and now offers large and luxurious apartments in the heart of the town. Then around the corner is Sa Clau, part of the Mambo group offering quality accommodation. The list goes on.

A little further afield Wikiwoo continues to attract the insta-influencer crowd with it’s photo friendly design and the new, enormous and luxurious 5 star OKU Ibiza has opened in Cala Gracio boasting the largest swimming pool on the island. This has spurred on the ageing Hotel Tanit next door to finally have a multi-million pound makeover which will bring it right up to date and don’t be surprised if it becomes a mini Ushuaia as it’s owned by the same company.

Extensive work has now started on the Hotel Catalina which is directly above Savannah and next to Cafe del Mar. When finished this will be the next big offering by the Mambo group and is set to rejuvenate that area with quality rooms on the sunset strip.

This is only a snapshot of what’s happening and much more will follow. Massive investment in San Antonio all against a backdrop of the biggest crisis in modern history. San An is going from strength to strength, there will always be haters but that comes with the territory and in many ways it’s been self induced over the last 35 years but times have changed and it isn’t 1987 any more.

COVID has inadvertently thrown up the chance for San Antonio to bounce back better in a new and improved way where quality is better than quantity, spenders are better than forcing cheap drinks on unsuspecting youngsters and where a little less can be a whole lot more.

We have seen that we can survive without the West End but we can also see the benefit of a clean and safe, fun filled leisure area that attracts all nationalities and all ages from all over the island. All we need now is for the West End to wake up and embrace the challenge.