Americans Rising: What the Ibiza Data Really Says

Ibiza isn’t just trending, it’s exploding in global visibility and the Americans have officially entered the chat.

According to the latest from Ibiza’s brand new online data portal – SIT EIVISSA – tourism from the United States is now the 7th largest market for Ibiza, representing 5.2% of all visitors to the island.

The market breakdown is as follows with the top dogs still being the European heavyweights:

United Kingdom – 21.9%

Germany – 14.7%

Italy – 13.6%

France – 11.4%

Netherlands – 6.5%

United States – 5.2% (and climbing)

The U.S. may be 7th but it’s the fastest-growing long-haul market and more pertinently a higher-spending guest profile.

The site also revealed that Ibiza welcomed 4.56 million air arrivals last year, a modest +0.62% increase year over year but here’s where it gets interesting. Ferry passengers dropped 6.5%, vehicles by boat fell 5.95%. In translation this means more fly-in visitors and fewer mainland drive-ins. Ibiza is becoming even more of an international destination and less of a spontaneous domestic getaway.

Meanwhile let’s talk about internet searches. 154 MILLION Searches for “Ibiza”. Let that sink in.

Flight search engines logged 154 million searches for Ibiza, a 20% increase year on year but only 2% of searches converted into actual trips according to Consell President Vicent Mari. That means demand massively outweighs supply. Ibiza isn’t struggling for attention. It’s filtering who actually comes.

What Tourists Are Really Spending

April–October averages:

€369 credit card spend per trip

€390 per night in August

Average stay: 3-4 days

53% are repeat visitors

Ibiza isn’t just attracting new tourists, it’s retaining them and what do they value most? Nature. Coves. Environment

What do they value least? Massification and high prices.

That right there is the tension shaping Ibiza’s future.

As far as the economy goes, Ibiza is strong but the foundation is more fragile. Ibiza’s GDP grew 3.3% year on year but here’s the reality:

• 84% of GDP depends on tourism

• 96,607 paying Social Security

• 39% work in hospitality

• Residents feeling inflation pressure (energy, food, taxes)

• Restaurant revenues dipped slightly

• Trade & nightlife flat

Strength yes but not yet a diversified economy. The island walks a tightrope between prosperity and vulnerability.

The demographic teality is that Ibiza now has 164,265 residents

• 38.8% born in the Balearics

• 32.8% born abroad

• 28.5% born in mainland Spain

And here’s the bigger issue:

• 53% of residents are over 40

• Only 17% are under 19

Ibiza is aging fast.

Here’s the real narrative from this latest batch of data. Ibiza’s global brand is stronger than ever and American interest is accelerating. Demand vastly exceeds conversion. The economy is booming but overly dependant on tourism.

Meanwhile residents are feeling cost pressure and the island’s demographic balance is shifting.

Ibiza is no longer just Europe’s summer playground. It’s becoming a global luxury micro-market with limited supply, massive international interest, and structural economic imbalance.

And that’s where opportunity and responsibility meet head on and that is where things become more complicated.