More than a dozen businesses in San Antonio will refurbish their hotel establishments this winter for an approximate value of 40 million euros, according to Juanjo Planells, owner of the Hotel Florencio and President of the San Antonio Hotel Association.
Last year 34 hotels from the municipality presented their projects to the local council to improve their businesses with a total value of 70 million euros taking investment over the last three years to around 150 million euros, according to Planells
In addition to this investment the town will have two new hotels including a boutique hotel on Calle Ample, opposite San Antonio’s magnificent church, in the historic centre of town. This hotel will be opened by the Bellamar group.
These reforms are part of the plan to “change the tourism model of San Antonio” explains Juan Planells, an image that the hotel sector wants to change. “It is our main objective. San Antonio keeps renewing and investing and we believe that by offering higher quality hotels we can change the profile of the tourist that comes to the town, “says Planells.
Asked if “changing the tourist model” refers to changing the West End, which has been in the eye of the hurricane this summer due to the type of tourism that frequents it, and the new law changes implemented by the Council, Planells emphasized the need for “public and private investment to rediscover the West End of the 80s.” Planells said the idea is “we do not want the West End to disappear”, but that the area should be transformed. “We believe it should be an important tourism asset”.
Source: Periodico de Ibiza
"MAN IN SAN AN" by Martin Makepeace 
I personally think this is well overdue as some of the hotels on offer are shockingly bad . However it does frighten me how much they will then charge to stay in them ,
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Good to see hotels upgrading as a lot of them were in poor condition due to lack of investment also hard to compete with hotels built in more recent years in places like Tenerife with their mega marble lobbies and gigantic swimming pools. The town itself needs a major upgrade to keep pace with these developments. There are a lot of broken pavements, overgrown lots, weeds abound, walls in poor repair which haven’t been painted for years and some in a perilous state. Pedestrian crossings are faded and signage needs upgrading ! There has been great urban renewal with new gardens, trees, urban furniture in places like Benalmadena, Fuengirola, Torremolinos etc, worth a look !
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