Cathy Guetta has finally thrown off the shadow of her famous ex-husband and entered into the busy Ibiza daytime market by opening ‘Bagatelle Beach Ibiza’ an über-exclusive beach club located at Cala Moli, a small cove on the west coast of the island.
Last Friday’s official opening party saw a mixed crowd of 500 being wined, dined and entertained marking a new era for a beach that once hosted Club 18-30 beach parties. How times change!
The ex-wife of DJ David Guetta has always been credited with having a sharp business brain and has been an Ibiza summer resident for many years (see my previous blog). She started one of the island’s most iconic parties – F**k Me I’m Famous – with her husband but has now gone it alone and brought the ‘Bagatelle’ brand to the White Isle. The upmarket brand already has clubs open in places such as St Tropez, Miami and Punto del Este (so you get the idea).
Whilst some rejoice at the new addition to the Ibiza exclusive market some residents are unhappy that another quiet retreat has been taken over by a noisy beach club. Social media, the new voice of the ‘little’ people, came alive with residents complaining about the levels of noise coming from Ms Guettas opening party. ‘Prou’ (a local residents action group) uploaded videos showing high decibels into the early hours which goes against strict local laws on noise however no official complaints were received.
Over recents years there’s been a backlash by Ibiza residents against beach clubs as public spaces to lay down your towel and relax have been superseded by big day beds with a ‘minimum spend’ of several hundred euros and security guards ordering people not to sit in certain places on a public beach.
Time will tell if ‘Bagatelle Beach Ibiza’ will become popular in an already saturated market but for now the thirst for high end beach clubs seems to know no bounds.